Project

General

Profile

Katello/Foreman Systems Management Personas

What is a persona?

“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.”
[http://www.usability.gov/

How should they be used?

“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”
http://www.usability.gov/

Personas Ecosystem

ACME Financial Services Company
A large consumer financial services company with a retail, web and office environment.

Personas:
Samuel - System Engineer
Daniel - System Administrator
• Developer Operations (Coming Soon)

How were these created?

  • I built a cross-functional team including User Experience Designers, Product Managers, Developers.
  • Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them.
  • Prepared a screener to run by potential interview candidates.
  • Prepared a set of interview questions and reviewed with the team.
  • Scheduled interviews and asked users the same interview questions to all while taking a lot of notes.
  • Identified clusters of interviewees responses.
  • Created persona write-ups based on these responses keeping the folks that we interviewed in mind.
  • Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers.
  • Built this wiki page accessible as reference to everyone in the community.