Plugins » Katello

h1. Katello/Foreman Systems Management Personas

h2. Ecosystem

ACME Financial Services Company

A large consumer financial services company with a retail, web and office environment.

Personas:

• System Architect

• System Administrator

h2. What is a persona?

“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.”

[http://www.usability.gov/

h2. How should they be used?

“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”

http://www.usability.gov/

h2. How were these created?

* I built a cross-functional team including User Experience Designers, Product Managers, Developers.

* Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them.

* Prepared a screener to run by potential interview candidates.

* Prepared a set of interview questions and reviewed with the team.

* Scheduled interviews and asked users the same interview questions to all while taking a lot of notes.

* Identified clusters of interviewees responses.

* Created persona write-ups based on these responses keeping the folks that we interviewed in mind.

* Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers.

* Built this wiki page accessible as reference to everyone in the community.