Katello/Foreman Systems Management Personas¶

Ecosystem¶

ACME Financial Services Company
A large consumer financial services company with a retail, web and office environment.

Personas:
• Samuel - System Engineer
• System Administrator

What is a persona?¶

“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.”
[http://www.usability.gov/

How should they be used?¶

“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”
http://www.usability.gov/

How were these created?¶

• I built a cross-functional team including User Experience Designers, Product Managers, Developers.
• Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them.
• Prepared a screener to run by potential interview candidates.
• Prepared a set of interview questions and reviewed with the team.
• Scheduled interviews and asked users the same interview questions to all while taking a lot of notes.
• Identified clusters of interviewees responses.
• Created persona write-ups based on these responses keeping the folks that we interviewed in mind.
• Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers.
• Built this wiki page accessible as reference to everyone in the community.