Personas » History » Version 5
Kyle Baker, 12/15/2014 10:21 AM
1 | 1 | Kyle Baker | h1. Katello/Foreman Systems Management Personas |
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3 | h2. What is a persona? |
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5 | “The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.” |
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6 | [http://www.usability.gov/ |
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8 | h2. How should they be used? |
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10 | “Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.” |
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11 | http://www.usability.gov/ |
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12 | 5 | Kyle Baker | |
13 | h2. Ecosystem |
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15 | [[Personas_ACME-Financial| ACME Financial Services Company]] |
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16 | A large consumer financial services company with a retail, web and office environment. |
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18 | *Personas:* |
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19 | • [[Personas-SystemEngineer| Samuel - System Engineer]] |
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20 | • System Administrator |
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21 | 1 | Kyle Baker | |
22 | h2. How were these created? |
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24 | * I built a cross-functional team including User Experience Designers, Product Managers, Developers. |
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25 | * Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them. |
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26 | * Prepared a screener to run by potential interview candidates. |
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27 | * Prepared a set of interview questions and reviewed with the team. |
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28 | * Scheduled interviews and asked users the same interview questions to all while taking a lot of notes. |
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29 | * Identified clusters of interviewees responses. |
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30 | * Created persona write-ups based on these responses keeping the folks that we interviewed in mind. |
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31 | * Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers. |
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32 | * Built this wiki page accessible as reference to everyone in the community. |