Personas » History » Revision 5
Revision 4 (Kyle Baker, 12/12/2014 11:28 AM) → Revision 5/10 (Kyle Baker, 12/15/2014 10:21 AM)
h1. Katello/Foreman Systems Management Personas h2. Ecosystem [[Personas_ACME-Financial| ACME Financial Services Company]] A large consumer financial services company with a retail, web and office environment. *Personas:* • [[Personas-SystemEngineer| Samuel - System Engineer]] • System Administrator h2. What is a persona? “The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.” [http://www.usability.gov/ h2. How should they be used? “Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.” http://www.usability.gov/ h2. Ecosystem [[Personas_ACME-Financial| ACME Financial Services Company]] A large consumer financial services company with a retail, web and office environment. *Personas:* • [[Personas-SystemEngineer| Samuel - System Engineer]] • System Administrator h2. How were these created? * I built a cross-functional team including User Experience Designers, Product Managers, Developers. * Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them. * Prepared a screener to run by potential interview candidates. * Prepared a set of interview questions and reviewed with the team. * Scheduled interviews and asked users the same interview questions to all while taking a lot of notes. * Identified clusters of interviewees responses. * Created persona write-ups based on these responses keeping the folks that we interviewed in mind. * Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers. * Built this wiki page accessible as reference to everyone in the community.