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Personas » History » Version 7

Kyle Baker, 12/17/2014 11:38 AM

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h1. Katello/Foreman Systems Management Personas
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h2. What is a persona?
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“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.”
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[http://www.usability.gov/
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h2. How should they be used?
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“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”
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http://www.usability.gov/
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h2. Personas Ecosystem
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[[Personas_ACME-Financial| ACME Financial Services Company]]
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A large consumer financial services company with a retail, web and office environment.
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*Personas:*
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• [[Personas-SystemEngineer| Samuel - System Engineer]]
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• [[Personas-SystemAdministrator| Daniel - System Administrator]]
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h2. How were these created?
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* I built a cross-functional team including User Experience Designers, Product Managers, Developers.
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* Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them.
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* Prepared a screener to run by potential interview candidates.
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* Prepared a set of interview questions and reviewed with the team.
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* Scheduled interviews and asked users the same interview questions to all while taking a lot of notes.
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* Identified clusters of interviewees responses.
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* Created persona write-ups based on these responses keeping the folks that we interviewed in mind.
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* Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers.
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* Built this wiki page accessible as reference to everyone in the community.