Personas » History » Revision 8
Revision 7 (Kyle Baker, 12/17/2014 11:38 AM) → Revision 8/10 (Kyle Baker, 12/17/2014 02:20 PM)
h1. Katello/Foreman Systems Management Personas
h2. What is a persona?
“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research.”
[http://www.usability.gov/
h2. How should they be used?
“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”
http://www.usability.gov/
h2. Personas Ecosystem
[[Personas_ACME-Financial| ACME Financial Services Company]]
A large consumer financial services company with a retail, web and office environment.
*Personas:*
• [[Personas-SystemEngineer| Samuel - System Engineer]]
• [[Personas-SystemAdministrator| Daniel - System Administrator]]
• Developer Operations
h2. How were these created?
* I built a cross-functional team including User Experience Designers, Product Managers, Developers.
* Gave an overview to the upstream community on what Personas are, how they are used, how we will construct them.
* Prepared a screener to run by potential interview candidates.
* Prepared a set of interview questions and reviewed with the team.
* Scheduled interviews and asked users the same interview questions to all while taking a lot of notes.
* Identified clusters of interviewees responses.
* Created persona write-ups based on these responses keeping the folks that we interviewed in mind.
* Finalized persona designs including a short write up on the persona and included a photo, Key Attributes, and Behavioral Drivers.
* Built this wiki page accessible as reference to everyone in the community.